Coursera - Marketing Strategy Specialization 2024

Creation Time	March 6, 2025, 2:46 p.m.
Last Access Time	June 4, 2025, 3:31 p.m.
File Size	6.0 GB
Keywords	Specialization Coursera - Strategy 2024 Marketing
Total Requests	39
Total Files	811
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Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/07_expert-interview-gabriel-saenz-de-buruaga-founder-and-co-ceo-of-wink.mp4 132.7 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/02_sales-promotion-pr-events-and-experiences.mp4 100.6 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/06_direct-and-interactive-marketing.mp4 99.0 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/03_direct-and-interactive-marketing.mp4 98.6 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/03_expert-interview-sixto-collazo-international-director-of-loewe-perfumes-s-a-lvmh.mp4 95.3 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/04_2-9-expert-interview-jaime-veiga-global-strategic-insights-southern-europe-head.mp4 87.3 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/06_expert-interview-jose-maria-rull-president-and-ceo-of-ddb-spain.mp4 73.5 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/02_information-processing-and-overload.mp4 67.6 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/05_deciding-on-the-marketing-communications-mix.mp4 65.3 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/04_developing-the-sales-force.mp4 64.3 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/01_the-consumer-behavior-process.mp4 61.8 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/10_integrated-communication-strategy-an-interview-with-eda-sayin.mp4 60.8 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/03_buying-situation-comparisons-and-buygrid-framework.mp4 60.1 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/02_key-factors-in-designing-a-distribution-channel.mp4 59.8 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/02_developing-effective-communications.mp4 59.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/03_establishing-the-marketing-communications-budget.mp4 58.3 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/07_pricing-strategy.mp4 57.7 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/01_the-role-of-marketing-communications.mp4 57.1 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/01_marketing-strategy-definition.mp4 55.8 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/03_marketing-strategy-definition.mp4 55.8 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/03_the-swot-matrix.mp4 54.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/03_4-2-positioning-examples-at-citroen.mp4 54.4 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/02_retail-strategy-and-multichannel-retailing.mp4 54.4 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/02_interview-with-luis-rodriguez-baptista.mp4 54.2 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/08_how-to-identify-the-best-positioning-for-your-product-or-service.mp4 52.6 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/08_the-swot-matrix.mp4 52.3 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/01_types-of-market-research.mp4 52.2 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/04_how-to-manage-channels-and-resolve-conflict.mp4 51.9 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/05_the-emergence-of-online-retail-channels.mp4 51.7 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/05_marketing-mix-definition-short-term-tactics-vs-long-term-tactics.mp4 51.1 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/02_marketing-mix-definition-short-term-and-tactics-vs-long-term-tactics.mp4 51.1 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/07_identifying-the-best-target-segment-for-your-product-or-service.mp4 50.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/02_how-is-trade-marketing-evolving.mp4 50.5 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/09_the-marketing-plan-budget.mp4 50.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/08_distribution-channels-interview-with-maria-teresa-aranzabal.mp4 50.2 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/04_key-factors-in-designing-a-distribution-channel.mp4 50.0 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/08_managing-media-and-evaluating-effectiveness.mp4 48.3 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/01_developing-an-advertising-program.mp4 48.1 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/09_distribution-channel-strategy.mp4 47.1 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/04_global-growth-opportunities-and-entry-strategies.mp4 46.9 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/02_the-marketing-plan-interview-with-veronica-santos.mp4 45.9 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/05_managing-the-integrated-marketing-communications-process.mp4 45.3 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/04_metrics-for-financial-objectives.mp4 45.1 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/01_prospect-theory-how-your-customers-rationality-affects-their-decisions.mp4 44.8 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/01_important-developments-in-retailing.mp4 44.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i.mp4 43.1 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/04_the-customer-attraction-vs-customer-retention-dilemma.mp4 43.0 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/01_why-are-marketing-channels-so-important.mp4 42.3 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/08_metrics-for-customer-objectives.mp4 41.6 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/03_perceptions-attitudes/01_how-perceptions-attitudes-affect-consumers-decisions.mp4 41.6 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/04_objectives-and-structure-of-the-marketing-plan.mp4 41.2 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/02_what-is-marketing-strategy.mp4 40.4 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/05_the-customer-attraction-vs-customer-retention-dilemma.mp4 40.1 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/02_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp4 39.5 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/01_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp4 39.5 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/02_need-recognition-and-information-search.mp4 39.1 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/07_metrics-for-strategic-objectives.mp4 38.8 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/04_deciding-product-strategy-product-levels.mp4 38.0 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/01_what-is-price.mp4 37.4 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/04_deciding-on-the-marketing-communication-mix.mp4 37.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/01_the-importance-of-marketing-research-its-role-in-marketing-management.mp4 37.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/02_the-steps-to-conducting-marketing-research.mp4 37.3 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/04_the-steps-to-conducting-marketing-research.mp4 37.3 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/02_external-factors-affecting-price-definition.mp4 37.0 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/03_the-marketing-plan-definition.mp4 37.0 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/02_evaluation-of-alternatives-purchase-and-post-purchase-evaluation.mp4 36.5 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/03_1-1-where-should-we-start.mp4 36.4 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/03_what-is-a-product-product-definition-and-product-levels.mp4 35.9 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/05_deciding-product-strategy-branding-strategy.mp4 35.8 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/02_critical-elements-of-the-external-analysis.mp4 35.4 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/06_critical-elements-of-the-external-analysis.mp4 35.4 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/01_4-8-key-trends-impacting-positioning-1-2.mp4 35.4 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/05_metrics-for-non-financial-objectives-brand-awareness.mp4 35.3 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/11_how-to-build-an-integrated-communication-strategy-part-1.mp4 35.1 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/03_evaluation-of-alternatives-purchase.mp4 35.1 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/03_4-9-key-trends-impacting-positioning-2-2.mp4 34.0 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/03_the-contiuum-of-consumers-thought-process.mp4 33.9 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/02_the-emergence-of-internet-pricing.mp4 33.8 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/09_the-nissan-leaf-case.mp4 33.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/06_4-7-alternative-positioning-strategies.mp4 32.7 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/04_external-factors-affecting-price-definition.mp4 32.7 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/02_how-to-measure-and-scale-our-consumers-attitudes.mp4 32.4 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/05_3-8-expert-interview-jacobo-galvez-marketing-director-consumer-business-unit-at.mp4 32.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/02_secondary-data-scales-of-measurement.mp4 31.0 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/01_what-constraints-do-consumers-encounter.mp4 31.0 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii.mp4 30.5 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/03_internal-factors-affecting-price-definition.mp4 30.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/03_deciding-product-strategy-the-product-lifecycle.mp4 30.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/12_how-to-build-an-integrated-communication-strategy-part-2.mp4 30.3 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/01_stages-of-the-consumer-decision-making-process.mp4 30.2 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/03_3-5-the-three-circles-model-urbany-davis.mp4 30.0 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/05_the-4-main-parts-of-a-marketing-plan.mp4 29.4 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/01_welcome-to-week-5/01_lets-talk-about-the-expected-results-for-hotel-ipsum.mp4 29.2 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/04_post-purchase-evaluation.mp4 29.2 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/03_internal-factors-affecting-price-definition.mp4 29.0 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/01_the-product-life-cycle.mp4 28.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/01_4-4-how-to-define-the-commercial-plan-based-on-the-positioning.mp4 28.1 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/06_the-product-life-cycle.mp4 27.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/06_an-interview-with-martin-boehm.mp4 27.3 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/09_how-to-complete-assignment-2-marketing-strategy.mp4 27.1 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/05_what-is-a-brand.mp4 27.0 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/01_welcome-to-week-3/01_lets-talk-about-the-marketing-strategy-for-hotel-ipsum.mp4 26.9 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/04_product-strategy-matrices-bcg-matrix.mp4 26.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/01_the-nature-of-trade-marketing.mp4 26.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/02_understanding-your-customers-limits.mp4 26.3 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/04_data-analyses-fundamentals/01_categorical-data-metric-data-hypothesis-testing.mp4 26.2 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/01_critical-elements-of-the-internal-analysis.mp4 26.0 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/07_critical-elements-of-the-internal-analysis.mp4 26.0 MB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/01_what-does-the-capstone-project-involve/01_welcome-to-the-marketing-strategy-capstone.mp4 25.9 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/02_general-pricing-approaches-2-value-based.mp4 25.6 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/01_planned-obselescence.mp4 25.6 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/06_product-strategy-matrixes-mckinsey-general-electric-matrix.mp4 25.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/02_marketing-warfare-intro-to-the-course.mp4 25.5 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/05_4-10-course-wrap-up.mp4 25.4 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/04_financial-and-non-financial-objectives.mp4 25.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/01_types-of-experimentation.mp4 25.3 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/06_metrics-for-non-financial-objectives-social-media-brand.mp4 24.8 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/01_how-to-design-a-questionnaire.mp4 24.6 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/01_welcome-to-week-4/01_lets-talk-about-the-marketing-mix-for-hotel-ipsum.mp4 24.1 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/01_primary-data-in-market-research.mp4 24.0 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/01_1-3-market-environment-analysis-context-and-customers.mp4 23.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/01_2-7-how-to-come-up-with-an-effective-segmentation.mp4 23.6 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/04_experiment-design/01_types-of-experimental-designs.mp4 23.5 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/06_positioning-statement.mp4 23.3 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/04_4-3-positioning-statement.mp4 23.3 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/01_3-3-frame-of-reference-points-of-parity-and-points-of-difference.mp4 23.2 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/01_general-pricing-approaches-1-cost-based.mp4 23.0 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/13_how-to-complete-assignment-3-marketing-mix-implementation.mp4 22.7 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/01_introduction-to-the-marketing-plan.mp4 22.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/02_2-6-segmentation-criteria-psychographic-and-behavioral.mp4 22.6 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/02_3-4-how-to-come-up-with-the-points-of-difference.mp4 22.2 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/03_the-continuum-of-buying-decision-behavior.mp4 21.8 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/01_3-6-differentiation-strategies.mp4 21.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/02_1-0-why-positioning.mp4 21.3 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/03_the-expected-results-definition.mp4 21.3 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/02_segmentation-levels.mp4 21.2 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/03_2-2-segmentation-levels.mp4 21.2 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/02_the-consumers-attitudes-perspective.mp4 21.2 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/03_4-5-how-to-come-up-with-the-value-proposition-positioning-maps.mp4 21.1 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/02_2-1-mass-market-market-segments-niche-markets-and-individuals.mp4 20.6 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/01_welcome-to-week-2/01_lets-talk-about-market-analysis-for-hotel-ipsum.mp4 20.2 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/12_how-to-complete-assignment-1-analysis.mp4 20.0 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/03_segmentation-models.mp4 19.4 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/03_2-8-segmentation-models.mp4 19.4 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/08_product-strategy-matrices-ansoff-matrix.mp4 18.9 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/05_what-is-positioning.mp4 18.8 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/02_4-1-what-is-positioning.mp4 18.8 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/04_1-2-positioning-as-a-key-element-in-the-marketing-process.mp4 18.6 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/02_benefits-of-segmenting/01_2-4-reasons-to-segment.mp4 18.5 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/10_how-to-complete-assignment-4-expected-results.mp4 18.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/04_product-service-decisions.mp4 18.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/02_validity-reliability.mp4 17.9 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/01_introduction-to-marketing-strategy.mp4 17.7 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/05_4-6-spider-web-perceptual-maps.mp4 17.0 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/03_3-2-positioning-in-real-life-exercise.mp4 16.5 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/02_1-4-market-environment-analysis-collaborators-competitors-and-company.mp4 15.0 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/04_2-3-why-should-we-segment.mp4 14.8 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/01_introduction-to-expected-results.mp4 14.0 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/03_1-5-what-do-we-get-from-a-proper-positioning.mp4 13.3 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/04_what-is-differentiation-and-value-proposition.mp4 13.1 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/02_3-1-what-is-differentiation-and-value-proposition.mp4 13.1 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/04_end-of-the-capstone/01_congratulations-for-completing-this-capstone.mp4 12.9 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/03_sampling/01_target-population-and-sampling.mp4 12.4 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/01_2-5-segmentation-criteria-geographic-and-demographic.mp4 12.3 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/01_4-0-introduction-to-the-session.mp4 12.1 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/01_3-0-why-differentiation.mp4 11.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/01_introduction-to-marketing-mix-implementation.mp4 10.2 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/01_2-0-what-is-a-segment.mp4 9.6 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/03_3-7-session-3-summary.mp4 8.9 MB
Coursera - The Marketing Plan 2024-3/05_Resources/01_ppt-slides/01__The_Marketing_Plan_Slides.pptx 6.8 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/01_course-trailer.mp4 6.8 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/01_course-trailer.mp4 6.0 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/01_trailer.mp4 5.8 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/09_trailer-the-marketing-plan.mp4 5.6 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/04_module-4-quiz/04_ready-to-continue-on-this-journey.mp4 5.6 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/03_three-rules-for-buiding-the-modern-retail-organization_BAIN__BRIEF_Three_rules_for_building_the_modern_retail_org.pdf 2.6 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/03_self-reports-how-the-questions-shape-the-answers_How_the_questions_shape_the_answers.pdf 2.1 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/02_information-processing-and-overload_Information_Processing_Attention_and_Overload.pptx 1.6 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/04_denny-fighting-commoditization-with-differentiation_1354706388_Adfx_dennys-1.pdf 1.3 MB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/03_case-study-hotel-ipsum-a-marketing-and-commercial-strategy-to-survive/01_hotel-ipsum-a-marketing-and-commercial-strategy-to-survive_Case_study.pdf 1.2 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/03_direct-and-interactive-marketing_4.9.pdf 750.4 KB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/04_some-extra-information-about-colombia-and-the-hotel-industry/01_lets-get-to-know-colombia-better_A_BACKGROUND_TO_COLOMBIA.pdf 687.1 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/02_sales-promotion-pr-events-and-experiences_4.8b.pdf 659.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/04_reading-motivation-cognition-learning-basic-factors-in-consumer-behavior_Motivation_cognition_learning.pdf 633.0 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/01_developing-an-advertising-program_4.7.pdf 622.2 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/04_external-factors-affecting-price-definition_2.4.pdf 541.7 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/02_developing-effective-communications_4.2.pdf 536.4 KB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/10_the-nissan-leaf-case_MK1-140-I_Nissan_Leaf_Case.pdf 532.9 KB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/03_lets-discuss/01_important-information-regarding-hotel-ipsum_Case_study_-_APPENDIX_market_analysis.pdf 479.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/02_key-factors-in-designing-a-distribution-channel_3.2.pdf 455.9 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/03_internal-factors-affecting-price-definition_2.3.pdf 435.3 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/01_important-developments-in-retailing_3.10.pdf 421.7 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/02_retail-strategy-and-multichannel-retailing_3.8.pdf 420.2 KB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/02_the-case-study-method/01_note-regarding-the-case-study-method_NOTE_REGARDING_THE_CASE_STUDY_METHOD.pdf 402.5 KB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/03_what-is-a-product-product-definition-and-product-levels_1.2.pdf 401.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/06_the-product-life-cycle_1.5.pdf 391.7 KB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/03_lets-discuss/02_important-information-regarding-hotel-ipsum_Case_study_-_APPENDIX_marketing_strategy.pdf 373.5 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/02_how-is-trade-marketing-evolving_3.5.pdf 372.3 KB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/04_product-service-decisions_1.3.pdf 339.0 KB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/03_perceptions-attitudes/02_reading-consumer-attitudes-and-perceptions-on-sustainability_GSiJun2010.pdf 307.4 KB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/03_lets-discuss/01_important-information-regarding-hotel-ipsum_Case_study_-_APPENDIX_expected_results.pdf 299.1 KB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/04_module-4-quiz/02_positioning_exam.html 257.6 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/02_general-pricing-approaches-2-value-based_2.6.pdf 241.0 KB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/01_planned-obselescence_1.6.pdf 236.9 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/01_general-pricing-approaches-1-cost-based_2.5.pdf 224.1 KB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/01_what-does-the-capstone-project-involve/02_outline-of-the-capstone-project-and-evaluation-process_Outline_of_this_Capstone.pdf 219.3 KB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/04_module-3-quiz/02_differentiation-value-proposition_exam.html 218.5 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/03_methods-to-price-your-product_Methods_to_Price_Your_Product.pdf 210.6 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/03_establishing-the-marketing-communications-budget_4.3.pdf 194.0 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/01_the-role-of-marketing-communications_4.1.pdf 174.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/02_the-emergence-of-internet-pricing_2.2.pdf 167.3 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/04_how-to-manage-channels-and-resolve-conflict_3.3.pdf 161.3 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/04_deciding-on-the-marketing-communication-mix_4.4.pdf 145.0 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/05_managing-the-integrated-marketing-communications-process_4.5.pdf 133.1 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/01_types-of-experimentation_Experimental_Research_2.pptx 118.8 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/03_the-contiuum-of-consumers-thought-process_1.3.pdf 108.4 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/08_managing-media-and-evaluating-effectiveness_4.8a.pdf 106.9 KB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/13_assignment-1-1-analysis_peer_assignment_instructions.html 97.9 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/04_developing-the-sales-force_4.10.pdf 93.3 KB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/05_the-art-and-science-of-consumer-segmentation_79547.htm 91.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/01_how-to-design-a-questionnaire_Questionnaire_Design.pptx 88.5 KB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/02_holistic-segmentation_5854.htm 74.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/01_the-importance-of-marketing-research-its-role-in-marketing-management_Marketing_Research_Role_in_Organization.pptx 73.4 KB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/03_evaluation-of-alternatives-purchase_Consumer_Decision_Sequence_2.pptx 69.4 KB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/04_post-purchase-evaluation_Consumer_Decision_Sequence_2.pptx 69.4 KB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/02_how-to-measure-and-scale-our-consumers-attitudes_Psychological_Measurements.pptx 63.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/02_the-consumers-attitudes-perspective_Consumers_Attitudes_Perspective.pptx 61.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/04_data-analyses-fundamentals/01_categorical-data-metric-data-hypothesis-testing_Data_Types_and_Hypothesis_Testing.pptx 60.8 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/02_why-is-consumer-behavior-important-in-the-marketing-process-framework_The_Building_Blocks.pptx 60.4 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/01_types-of-experimentation_Experimental_Research_1.pptx 58.6 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/03_the-contiuum-of-consumers-thought-process_Consumers_Thought_Processes.pptx 58.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i_Exploratory_Research.pptx 57.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii_Exploratory_Research.pptx 57.9 KB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/02_need-recognition-and-information-search_Consumer_Decision_Sequence_1.pptx 57.5 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i_Causal_Research.pptx 57.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii_Causal_Research.pptx 57.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i_Descriptive_Research.pptx 56.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii_Descriptive_Research.pptx 56.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/02_validity-reliability_Validity_and_Reliability.pptx 53.3 KB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/02_secondary-data-scales-of-measurement_Secondary_Data_Scales_of_Measurement.pptx 52.7 KB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/02_the-steps-to-conducting-marketing-research_Marketing_Research_Process.pptx 52.6 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/03_the-continuum-of-buying-decision-behavior_Continuum_Buying_Decision.pptx 52.1 KB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/02_understanding-your-customers-limits_Bounded_Rationality_Prospect_Theory_1.pptx 51.1 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/09_how-advertising-works-what-do-we-really-know_Condiciones_IE_Library.pdf 35.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/10_managing-brands-for-the-long-run_Condiciones_IE_Library.pdf 35.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/05_a-strategic-perspective-on-sales-promotions_Condiciones_IE_Library.pdf 35.8 KB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/07_expert-interview-gabriel-saenz-de-buruaga-founder-and-co-ceo-of-wink.en.srt 23.6 KB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/03_expert-interview-sixto-collazo-international-director-of-loewe-perfumes-s-a-lvmh.en.srt 19.6 KB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/02_general-pricing-approaches-2-value-based.en.srt 16.1 KB
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