Zinkevich & Blagojevic - B2B Marketing Strategy Playbook
File List
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/Peep Laja- How To Differentiate Your Brand in The Sea of Sameness.mp4 803.3 MB
- 01 Full Funnel Strategy/The Full-Funnel Marketing Strategy/The Full-Funnel Marketing Strategy - Full-Funnel B2B Marketing.mp4 511.8 MB
- 03 Ideal Customer Profile/How to create a B2B ideal customer profile.mp4 311.0 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Tthe Misunderstood Foundation of Great Marketing.mp4 267.3 MB
- 05 THE BUYERâS JOURNEY/How to map out the buying process - Full.mp4 228.5 MB
- 03 Ideal Customer Profile/How to create a B2B ideal customer profile - part 2.mp4 177.2 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/2. Positioning strategies/Positioning strategies - Full-Funnel B2B Marketing.mp4 163.6 MB
- 02 Market Segmentation/How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).mp4 159.5 MB
- 07 MARKETING PLANNING/How to launch new programs and complex campaigns - Full-Funnel.mp4 152.1 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers/Develop the UVP.mp4 142.0 MB
- 07 MARKETING PLANNING/How to create a great marketing plan - Full-Funnel.mp4 141.7 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/4. Analyzing competitors messaging & positioning/Analyzing competitors messaging & positioning.mp4 123.9 MB
- 05 THE BUYERâS JOURNEY/How to identify channels for marketing and prospecting - Full-Funnel.mp4 110.8 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/Standing out- Why does it matter and what does it mean- - Full-Funnel B2B Marketing.mp4 108.1 MB
- 09 MARKETING STRATEGY PRESENTATION/Marketing strategy presentation and template - Full-Funnel.mp4 105.5 MB
- 05 THE BUYERâS JOURNEY/The harsh truth about the B2B buying process - Full.mp4 100.7 MB
- 02 Market Segmentation/Adding non-standard criteria for more efficient market segmentation(1).mp4 92.7 MB
- Bonus/A skillset of modern B2B marketer/A skillset of modern B2B marketer - Full-Funnel.mp4 87.3 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Implementing your positioning and UVP - Full.mp4 85.9 MB
- 07 MARKETING PLANNING/Define the growth areas with the sales pipeline velocity calculator.mp4 80.3 MB
- 08 B2B MARKETING REPORT AND DASHBOARD/Core marketing report and dashboard - Full-Funnel.mp4 80.3 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/3. Other differentiation approaches/Full-Funnel B2B Marketing Academy.mp4 75.6 MB
- 6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/1. Developing a map of informational needs/Full-Funnel.mp4 63.9 MB
- 6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/3. Develop a marketing and sales process based on the buyer journey/Develop a marketing.mp4 63.9 MB
- 01 Full Funnel Strategy/ROI Taxes/ROI taxes - Full-Funnel B2B Marketing Academy.mp4 57.9 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/6. How to validate your UVP/How to validate your UVP - Full.mp4 55.8 MB
- 01 Full Funnel Strategy/The Boiler Room Strategy/The Boiler Room Strategy - Full-Funnel B2B Marketing Academy.mp4 44.7 MB
- 01 Full Funnel Strategy/Define a clear goal/Define a clear goal - Full-Funnel B2B Marketing Academy.mp4 43.6 MB
- 10 NEXT STEPS & FULL-FUNNEL ACADEMY/Whats next- - Full-Funnel.mp4 35.2 MB
- 02 Market Segmentation/Analyze your existing customer database - Full-Funnel B2B Marketing.mp4 33.7 MB
- 6. DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES/2. The content audit/The content audit - Full-Funnel.mp4 33.6 MB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/GTM Strategy Toolkit (make a copy of the worksheet) + Slides +.mp4 33.2 MB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/About Us Template.pdf 286.2 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Market segmentation - overview of the process and preparation.pdf 257.2 KB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/SaaS Landing Page Cheatsheet.pdf 107.3 KB
- Main Pdf.pdf 88.2 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/SaaS marketing plan.xlsx 72.7 KB
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/7. Implementing your positioning and UVP/Home page (B2B service-based) Ex. 1.pdf 50.3 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing channels and tools.xlsx 37.0 KB
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan template.xlsx 6.1 KB
- archive info.txt 281 bytes
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Make a copy (google sheet).txt 138 bytes
- Procrack Team.url 125 bytes
- 4. POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)/1. Standing out/How To Differentiate Your Brand in The Sea of Sameness.txt 111 bytes
- 01 Full Funnel Strategy/GTM Strategy Toolkit/Marketing plan for B2B service-based company.pdf 0 bytes
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