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Pharmaceutical Product Strategy - Using Dynamic Modeling for Effective Brand Planning - Mark Paich et al. (CRC, 2005).pdf
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Harvard Business School Press - Blue Ocean Strategy (2005).pdf
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Kim Ch., Mauborgne R. - Blue ocean strategy. How to create uncontested market space and competition irrelevant - 2005.pdf
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Harvard.Business.Press.Blue.Ocean.Strategy.2005.pdf
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